Portland's inaugural Cowabunga, Portland Monthly & Toyota teamed up with 125 Oregon-based chefs, restaurants, winemakers, brewers, farmers, and ranchers for three days of eating, learning, and celebrating Oregon's edible bounty. As the Festival Director, I directed all aspects of the event, from promotion and marketing strategy, partnerships/sponsorship procurement, and overall creative direction to managing on-site execution, production, and post-event recaps. Held at Rossi Farms—the oldest working farm in Portland—the event benefited Parkrose school district and Oregon Food Bank.

Sponsors included: Toyota, Cambia, Topo Chico, GT Living Fine Foods, Moonstruck Chocolates, Glenfiddich, Finex, Big Green Egg, Fournier Group, SakeOne, Effen Vodka, HOUSE Wines, Laura's Lean Beef, Kilbeggan, Urbanite, Burgerville, Lagunitas, Pelican Brewing Co., Oregon Country Natural Beef, Country Natural Beef and Carman Ranch